Because You Can: Diet Coke Flavors Campaign

During my 2018 summer internship at international brand activation and shopper marketing agency Geometry Global, I worked to create a campaign for Diet Coke's flavor launch. With the simple change from #BecauseICan to #BecauseYouCan, we transformed the Diet Coke strategy to speak directly to and empower their adventurous and diverse target audience, the Spice Seeker. Now, if you come across a Diet Coke ad, many are in the second person!

Here's the presentation we gave to agency and Diet Coke executives.

DKO Because You Can Presentation

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