About Me

Hi! How are ya?

It's nice to (virtually) meet you! Please, call me Juliet.

I first became fascinated with the art of persuasion as a young child. As an eyeglass-wearing three-year-old on my first day of preschool, I remember responding to a classmate's insult with my all-time best retort: "well, four eyes are better than two." After refining my cajoling technique through dinnertime arguments and high school debate competitions, I combined my persuasive abilities with my proclivity for digital art and design. Through creating marketing materials for student groups at Northwestern, leading a student-run ad agency, and internships at brands and agencies, I realized I wanted to pursue a career in changing behavior.

In my professional career, I have dedicated my work to understanding consumers and creating product that satisfy the wants and needs they never knew they had. By understanding how to derive insights from consumer profiles and sales behavior, I answer business questions, craft GTM strategies, and innovate products that perform in the market.

When I'm not working or geeking out over researching generational differences in consumer behavior, you can find me lounging with my fur baby Kobe and a glass of Sauvignon Blanc, baking any recipe by Claire Saffitz, trying NYC's newest brunch spot, or thrifting vintage silk scarves in some European city.